How a Virtual Assistant can help you plan, promote, and stay organised
The end of the year is just around the corner, and with it comes a golden opportunity for small business owners to boost visibility, connect with their audience, and close the year strong.
If you’re planning a Black Friday flash sale, launching a festive discount on your course or membership, or simply want to finish the year without burning out, a Virtual Assistant (VA) can help you manage the details and keep your business on track.
Let’s look at how a VA can support your festive season success (without the stress).
1. Planning your offer or promo schedule
Your VA can help map out your Black Friday or festive season promotions, from key dates to deliverables, making sure everything is in place ahead of time.
2. Setting up email marketing sequences
Don’t spend your evenings writing last-minute emails. A VA can write, schedule, and segment email sequences to promote your offers in a timely, engaging way.
3. Creating & scheduling social media content
Your VA can design graphics, write captions, and schedule festive promotional content across your social media channels, including carousels, stories, reels, and countdowns.
4. Updating website banners & sales pages
From updating your homepage with a festive promo banner to tweaking your product copy, or even updating your festive-season opening hours, a VA can ensure your site reflects your current offers and looks polished.
5. Customer support & inbox monitoring
As your offers go live, a VA can stay on top of DMs, enquiries, and customer questions so no one’s left waiting, and you’re free to focus on the big picture.
6. Managing course or membership sales
Selling a digital product, online course, or membership? Your VA can help upload materials, set up pricing tiers, test checkout flows, and track conversions.
Need some inspiration on how to implement a Black Friday sale? Here’s Shopify’s guide to the 10 Best Small Business Black Friday Ideas from 2024.
7. End-of-year admin & organisation
As the year winds down, a VA can help you organise your files, finalise invoices, and prep your business for a smooth start to January.
Why it matters for UK-based businesses
Although Black Friday may have started across the pond, it’s now a well-established opportunity in the UK for product sales and service-based business owners, too (along with Cyber Monday). Whether you’re offering limited-time 1:1 packages, launching a course, or opening up your membership for the new year, the festive season is a prime time to promote what you do.
Having a VA on hand ensures it all gets done – without last-minute panic, missed details, or burnout.
If you’re ready to start planning your seasonal marketing with VA support, contact me today.
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